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The Best Virtual Tours for Education Marketing

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How do Virtual Tours help Student Recruitment ?

Education recruitment is a continuous and long process during the academic year. Your admission staff needs to have the best communication tools in order to transmit the institutions´ message amid lower birth rates, overwhelmed staff and busy parents.

Improve Competitiveness

More schools are competing for less students. Virtual Tours allow student recruitment to happen 24/7 and totally online.


Which school do you think the parents will choose? One that gives them easy access to contextualised information or one that forces you to go in just to see what the dinning hall looks like?

Mother searching for schools for her kids on her computer
Colegio Brains video interactive point in a Matterport virtual tour

Interactive Points

Interactive Points are tags within the virtual tour which enhances the usefulness of the digital twin. It is also a call to action for visitors.


You can add text, photos, videos, audio and links to a specific object and location to tell your brand´s story.

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What are the Main Features  of Deseo VR´s Virtual Tours?

  • What is the creation process of a virtual tour?
    Agreement on what space to capture using a floor plan Deseo VR creates a hosting account for the school Agreement on dates when there are no students or little students The school decorate and clean the space Deseo VR captures the space using a Matterport camera Deseo VR uploads the space to the hosting space The school provides all the information and multimedia that they want as interactive points using a Google Sheet Deseo VR edits it and delivers an iframe and URL to the school
  • How can you share the virtual tour?
    Every virtual tour has a unique url which can be shared anywhere on the internet. Great use could be on a newsletter, by Whatsapp or even a QR code.
  • How long does it take to create an interactive 3D virtual tour?
    For a virtual tour that is 1500m2, it takes around a day to film and a day to edit. The actual finish time will depend on how fast the school provide us with the audiovisual content and information to fill the interactive points.
  • Does the school provide content for the virtual tour?
    Yes, the school has to provide information and any audiovisual content they wish to add as an interactive point. This is done through collaborating on a simple Google Sheet.
  • Does Deseo VR have to go to the site to film?
    Yes. This is arranged after the contract is signed and first payment is made.
  • What is the difference between a video tour and an interactive virtual tour?
    An interactive virtual tour allows users to freely interact and walkthrough your facilities. Also, it has the full perspective of the space instead of just a selected angle.
  • How is the virtual tour displayed?
    Your IT team can embed the virtual tour on the website using an Iframe. You can also share the virtual tour with a URL.
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