Rapid Vocational School Growth
The landscape of vocational education in Spain is rapidly evolving, with a surge in demand for technical skilled workers in the labor market. In the 2023 academic year, enrollment grew by 4.9% (Ministerio de Educación) from last year. As it continues to grow, competition among these institutions is becoming fiercer than ever.
To stand out in this crowded space, admissions and communication directors are seeking innovative marketing strategies that captivate the attention of potential students and their families. This is where Deseo VR comes in.
Innovative Vocational School Marketing
Deseo VR is revolutionizing the way vocational schools market themselves by harnessing the power of 3D virtual tours, also known as digital twins. Recently, Cesur, one of Spain's top vocational school brands, partnered with Deseo VR to showcase their new school in Malaga Teatinos using an interactive 3D digital twin.
Cesur Malaga Teatinos represents a groundbreaking concept in vocational education. Not only does it offer state-of-the-art equipment and facilities for its courses, such as a professional kitchen, dining room, gym, and dentist clinics, but it also provides accommodation services. This innovative approach enables students from all corners of the country to access the courses and fosters a vibrant young community within the school.
With the help of the interactive 3D digital twin, featuring real images of the school, Cesur breaks through geographical barriers. Now, they can effectively communicate and attract potential students and their families from all across the nation.
3 Powerful Applications
Website: By integrating the 3D virtual tour into the school's website, Cesur creates an authentic online experience for visitors. Prospective students and their families can navigate through the virtual building, explore the facilities, and gain a comprehensive understanding of the unique educational environment Cesur offers.
Virtual Open Days: Traditional open days have their limitations, restricting attendance to those who can physically be present. However, with the digital twin, Cesur can host virtual open days that transcend geographical boundaries. Prospective students can participate in interactive sessions, virtually tour the building, and engage with the staff and current students, all from the comfort of their homes. In addition, it gives the school more adaptability against uncertainties such as bad weather, staff sickness or busy periods.
Social Media and Newsletter Content: The digital twin provides an abundant source of captivating visuals that can be shared on social media platforms and incorporated into engaging newsletter content. By showcasing the school's impressive facilities, lively student community, and success stories, Cesur can generate excitement and attract a wider audience, reaching potential students who may not have considered vocational education before.
With the advent of 3D virtual tours, vocational schools like Cesur can transcend traditional marketing methods and embrace innovative approaches to attract and engage prospective students. The digital twin allows them to break free from geographic limitations, creating a compelling online presence that showcases their unique offerings and fosters a sense of community.
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